Signed For
Logo & Brand Refinement
Art Direction, Brand Development, Graphic Design, Logo Design
SignedFor, a system allowing neighborhood stores to accept packages local for residents, came to me with a brand that needed finessing. I refined the logo and developed some new brand assets, then applied those to new promotional materials.
B2C postcards & flyers
Before & After
The logo is simplified, while a more upbeat blue adds a contemporary touch. Swapping the decontextualized and geographically limiting map for urban textures on an intimate framing broadens their application.