Logo & Brand Refinement​
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SignedFor, a system allowing neighborhood stores to accept packages local for residents, came to me with a brand that needed finessing. I refined the logo and developed some new brand assets, then applied those to new promotional materials.

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SignedFor Logo
SignedFor Postcard - Brick
SignedFor Flyers

B2C postcards & flyers

SignedFor Branding - before & after

Before & After

The logo is simplified, while a more upbeat blue adds a contemporary touch. Swapping the decontextualized and geographically limiting map for urban textures on an intimate framing broadens their application.